“SMM combines the goals of internet marketing with social media marketing sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals is likely to be different for every single business or organization, however most calls for some type of viral marketing to construct idea or brand awareness, increase visibility, and possibly sell a product or service. SMM might also include online reputation management. Most online communities don’t welcome traditional direct or hard sell techniques so a highly effective SMM campaign will demand more finesse to execute properly. SMM campaigns should be targeted to the community you intend to reach with a note that appeals to them. Some typically common methods for achieving this are with authoritative information, entertainment, humor or controversy.”
– Wikipedia 2007
Social networking marketing could be considered an indirect way of marketing your business. It is a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your company through social media marketing channels. Social networking marketing is the newest wave of online marketing and might be looked at an indirect way of marketing. Traditional marketing centers on immediate sales and gets right to the point. That is who we are, this is exactly what we do, this is the reason you should get our product or service, now buy it. The size of traditional sales cycles vary within industries but the goal is obviously exactly the same – close that sale.
Social networking marketing has exactly the same goal but the methods to the finish are extremely different. It’s generally frowned upon to attempt to do sell your product or service on industry forum sites, for example. Those forums are in place for the exchange of ideas, knowledge and networking. Most forums have another advertising section where businesses can buy advertising. The idea behind participating in forums is to ascertain yourself as your industry expert. Sharing your knowledge and learning from those in exactly the same industry or your target market results in exposure for you and your business.
If you provide helpful information, make constructive comments and ask appropriate questions, you is likely to be offering value to potential customers and they will, eventually, come to consider more value from you. Naturally, your ultimate value is in the item or service you want to sell. The inherent problem with social media marketing marketing is so it takes a lot of time and effort to reach the eventual desired result – that being the sale. Many business owners either don’t have the time and energy to devote to something that doesn’t provide immediate desired results (the delayed gratification theory) or they’re resisting utilising the powerful social media marketing marketing available alternatives specifically due to its indirect approach to sales and enough time it requires to see results.
Social networking marketing is truly no unique of social networking off the internet. Once you attend a trade show or a company event, you’re networking in a cultural environment with the required result being to boost your customer base. Companies that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three groups of people do at these events? They socialize and network. While some may develop friendships at such events, the key reason for and ultimate goal of such events is to boost underneath line – meaning the company’s profits.
The Internet offers massive sources for networking through blogs, forums, communities and of course the immense amount of social networking sites like Facebook, Bebo, Dzone, Gather, Ryze, Squidoo, Tagged, Xing and many, many more. The networking concept is exactly the same; the platforms are exponentially greater and different. The vast amount of sites could be overwhelming شراء متابعين تيك توك, therefore it is recommended to focus your social networking on sites that are specific to your industry in addition to a number of the larger, widely used generic sites like Facebook, Plaxo, Linkedin, etc. I choose to use the sites that are more business-oriented like LinkedIn and Plaxo – but that’s a personal preference. To me, my Facebook profile has information and photos that are more appropriate for friends and family than business associates, but you can find people who don’t agree. Again, that’s a matter of personal preference.
For discussion purposes, let’s consider traditional (or direct) marketing to be always a one of the ways communication channel and social media marketing marketing to be always a two-way communication channel. In traditional marketing, a business might give you a direct mailer, an email, or you could see an advertisement in a magazine. These types of marketing campaigns cost the business an entire lot of money and don’t always lead to large volumes of sales. Now consider participating in two-way conversations on forums, blogs and other social networking sites. You, as an agent of your company, are participating in “conversations” together with your prospective clients and hopefully providing valuable content (content is King in social media marketing marketing). Over time, you and your company will be more visible (as you increase your online presence), your reputation and value will increase and with time, your prospective clients will know who you’re, the value in that which you are selling and where to find you.
I always like to place myself in the other person’s shoes to know where they’re coming from. I don’t purchase anything before you go on the Internet to find everything I can about the item or service I am considering buying. I browse the reviews in addition to what’s being said concerning the competitive product or service. This being said, why would I expect anyone else never to do exactly the same? If you believe about social media marketing marketing in these terms, its value, albeit a time-consuming process, may be more apparent to you.
It is important to keep in mind that social networks consist of loyal and engaging large audiences. Social networking marketing can greatly benefit any business as it compliments your brand (an incredibly important topic in its own right), business and online profile. However, social media marketing marketing does take time and serious dedication but the ultimate return you will receive is likely to be worth enough time spent.
Whether a business owner embraces the value of social media marketing marketing, there is no escaping the fact that the Internet is the newest frontier for marketing. Social networking has taken on a life of its own and when you have not jumped on the bandwagon, you’re missing the boat. Social networking marketing can greatly benefit any business as it compliments your brand, business and online profile.