How much should a company logo cost? The correct answer to this popular question is anywhere from nothing up to hundreds of thousands of dollars.
To say that ‘you get what you pay for’ would be true most of the time but not every single time. If you are not working with trusted professionals then company logo can be ‘hit and miss’. There are many cases where businesses have spent a lot of money and received poor designs and cases where companies have spent just a little and were left with fantastic results.
The internet has made the process of getting a company logo easier and more affordable than previously. Many company logo firms have leapt up on the internet and with the Internet as a platform to do business have been able to reduce costs and still provide a quality service.
In this article we explain how price should not be such a priority when it comes to getting a logo and then we look at the price ranges for some of the various options.
Benefit of Price
Price is often the first thing that people think about when looking at various methods of company logo. It is great to get a good deal with a cheap company logo and to try and save a bit of money but stop and think for a moment about how important a company logo is to your company.
With your logo being on your invitations, website, building signage, advertising and even on vehicles it is often the first area of your company that customers come into contact with. Within a few seconds consumers will intuitively examine your logo and create their first thoughts of your company. These first few seconds are very important in advertising the right message to them and the standard of your company logo can in some cases help to determine whether you get those customers or they go to the competition. ทำโลโก้
Your logo is a fundamental element of your organizations marketing plan and a fair amount of you’re able to send budget should be allocated to it just as a healthy budget is usually allocated to other marketing activities.
Spending $300 on a Logo may seem like a lot but if you spread the cost out over a period of say 10 years it only computes to some dollars a month (a bit compared to a monthly marketing budget that could run into hundreds or thousands of dollars).
With one of these thoughts in mind it becomes clear that maybe price really should not be the main focus when shopping around for a logo provider.
So let’s examine some of the options available to you when it comes to getting a logo, beginning from the lowest price range and finishing at the highest price range.
The Free Model
There are plenty of ‘do it yourself’ company logo web templates that are available online for prices that range anywhere from free up to around $30 or $40. You can create a basic design with some clip-art or purchase a ‘ready to go’ template, customize the name to suit your needs and you then have an instant logo for your business.
Some companies give you the opportunity to search through hundreds of universal designs suitable for various industries and then order one that is often down loaded immediately.
The downside with one of these options is that some of the components that users can incorporate into their company logo such as shapes, symbols and clip art are unoriginal and being used by many other businesses. Without any design experience users usually end up with amateurish looking art logos and occasionally have to will include a small credit on the logo referring to the site that was used to create it.
You must also consider that you might don’t you have ownership protection under the law over your company logo as these protection under the law may be stored by the website that sold you the design.
Company logo Software
You can now purchase some quite sophisticated company logo software that will help you in the creation of professional looking art logos on your home PC. The downside is that the better computer applications can be expensive, there is a bit of a learning blackberry curve related to using the software properly and these packages still require some artistic input on the part of the user. Why would you bother really for just a few art logos if you are not a design professional?
Custom Company logo
This option is this I recommend above all the others. By having a company logo tailor made by a video designer to match your company’s needs you are assured of getting an original, professional looking design that is suitable for your requirements. Your logo designer does all the design work while you, as the customer still get a considerable amount of input into the design process. Most reputable custom company logo firms will ensure that their work doesn’t infringe on the art logos of other programs so you can be guaranteed ownership protection under the law to your logo.
Generally you can get a good quality custom company logo online for between $150 and $350 depending on the intricacy of the package that you order (the number of initial concepts, the number of designers working on your case and the number of revisions that are permitted).
Design Competitive events
These day there are several websites that allow you to hold a competition for your company logo. Firstly, you put up a prize which usually has to be around $300 to $400 or more and a briefing for designers to understand the project. Then, designers from around the world submit their designs and you choose a winner who is honored the prize money (after the website deducts their commission).
This method can work well if your provide a prize that is a quite a bit and you get a good response from designers. Nevertheless, you should first confirm with the website you will have ownership protection under the law to the winning design that you select. This method, while an interesting concept, usually ends up costing regarding green custom company logo though and will be offering a little more risk as well.
Traditional Design Firms
For larger companies with huge budgets, meeting with designers in the flesh to communicate is still the preferred method. This is the most high-ticket method though as it usually involves several meetings and discussions with designers at their offices. Prices for this kind of personalized service usually start at around $500 and depending on the firm and the incredible importance of the project costs can be much more than this. The great thing about online design firms is that they can not spend as much by avoiding coffee drinking sessions with clients and can operate out of cheaper workplace instead of fancy design studios.
Think about why you need the logo. Whether it’s just for a website or a short term project you should be fine with some of the cheaper carrier’s networks. If, nevertheless, you are developing a future Fortune 500 corporation then you may want to spend at least $200 to $300 and possibly a lot more to make sure that you are beginning with a great company logo to match your ambitions.
How much should a company logo cost? It should cost as much as you are going to pay. But remember that price is not everything when it comes to this important decision for the future of your business.