Before diving into the entire world of social media marketing marketing, think about this valuable advice: don’t be everywhere! As tempting as it seems to participate every existing social media marketing site there’s, you merely won’t have enough time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined a dozen sites, if none of those work to widen your reach, turn contacts into customers, and boost your sales, your efforts will be in vain.
And because it’s recommended that you join only 2-3 social media marketing sites, you have to be very picky. You have to select the ones that will work better to your advantage and give you that which you need. Facebook, Twitter, and Google+ may be on the surface of the listing of popular social sites but this is not a certain guarantee that they may help your business online. To create the best choice, you have to first understand the various kinds of social media.
The three kinds of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. It also gives the chance to publish about a particular topic while allowing people to offer comments and connect to this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for example photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow exactly the same concept while the encyclopedia, providing a wealth of information regarding different topics. It permits creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you understand the essential kinds of media sites, the next phase is to understand which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a particular sector of consumers. Email Extractor Software LinkedIn, for instance, provides professionals, and will be your best bet if these are the folks you intend to reach out to. Younger casual netizens, meanwhile, is found on Facebook and Twitter.
What type of content do you intend to share?
Social sites use different architectural structures, meaning each has a unique way of letting users share content. Have you been considering video marketing? YouTube is the top option. Pinterest and Instagram are great for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Simply how much time and budget have you got?
Time and budget also may play a role in your decision. You’d have to examine the sites’features as well as marketing platforms. Though some provide free advertising, others demand a fee. Some sites are far more time-consuming to manage while others would only take a fraction of your time for you to use and maintain.
Understanding the different structures of social media marketing and taking into consideration the abovementioned factors can assist you to land the best choices for the social media marketing marketing needs.