Building your list, distributing email newsletters and grow sales with email marketing is the hottest sales lead generation trend on the web today. Bulk email sending is one of the most quick and cost effective yet tedious processes around. Some businesses choose to outsource their email marketing tasks while others run email campaigns internal.
How do you choose the best bulk email sender to distribute email newsletters at your own computer? Follow these guidelines to avoid spending your hard earned money for bad software.
Here are my top ten questions to ask software selling company so you can reach your goals and benefit from email marketing:
Once I purchased software, are there monthly ongoing costs? If you have to pay monthly, you’ll get the same features and capabilities for more money than if you paid one time only. Just an example. If you have a list of say 25, 000 subscribers, you pay $149 per month using an email service provider. This makes $1788 a year versus. one-time fee of $349 for desktop bulk email sender software.
How many email addresses can i send the message to with your software? Ask the company about the list size issue. If your email list is growing fast, you’ll just waste your money if the program cannot work with large lists. And have them if you need to distribute your list to their server or database, or your list will be stored in-house on your own computer. It’s important for your list privacy and safety.
Does your software have a built-in SMTP server? Ask this question if you don’t have your own mail server you can send emails through and if you use your ISP SMTP settings due to email sending constraints. If software does not support SMTP free delivery, or any other delivery method like Integration with Amazon SES API you could utilize instead, it simply won’t work for you. CBT Bulk Email Sender Software
Is your program capable of processing bounce email messages? Whether it’s not, you’ll have to spend more bucks for a bounce processing tool, or do this tedious task hand because you can’t afford sending to ill email addresses. You worry about your email list validity and your email sender reputation. That’s why ask the selling company if you will be able to easily process bounce email messages with their software and take them of from your list. Any reputable software must have bounce processing capability.
Does your software provide any kind of opt-in link? Never buy or harvest emails on the internet if you don’t want to end up on blacklists after a couple of sent emails. Ask the company if and how you will be able to accumulate opt-in recipients using their system. Probably they have some free tool or plugin you can use to place a sign-up form on your website or blog. Whether it’s possible, wonder how you will be able to send email newsletters to your subscribers. Is there an move option? Or is their software capable of connecting right to the subscribers’ database on your server?
Can i add the unsubscribe link using your software? Only software from reputable companies give you the users with CAN-SPAM laws compliant unsubscribe link when the beneficiary can unsubscribe with two clicks. Ask the software developer company how the unsubscribe process is done. If they attach the unsubscribe url to a mailto: email address, you will have headache. Unsubscribe asks will come to your Inbox and grow combined with other messages. You’ll need to look over dozens emails each day in order not to miss a single unsubscribe request. If software is integrated with an online email tracking service, ask if you can customize the unsubscribe page for your company brand and what else you will be able to track in addition to unsubscribe emails (for example, email opens, forwards, link clicks, email clients, countries etc. ).
Does your software allow easy email personalization? It’s not a stupid question at all. They may advertise that their software has mail blend capabilities and that you can send personalized emails. So far, so good. Ask them if you will be able to create your custom fields to scan the contact information to and blend those fields into the email. Then wonder if you can automatically attach a personal file to each beneficiary using their software. This is carried out with the blend capability too when you use the variable in the file name you want to attach. This way you can send a unique report, expenses, or any other file to each beneficiary on your list.
Can i be able to share my address book with other software users in our office? It’s very convenient when you can place the workplace (address book, email messages, account settings) on a shared drive and let several users use it and never having to re-import the email list before each email campaign. Even better if you can create multiple workplaces inside the program and look after unique email lists, accounts, and email web templates in each workplace. Ask the selling company about this possibility. Right see the potential here? You can run email campaigns for alternative party companies and individuals and see the money flowing into your pocket.
Can i get any delivery reports? Best email sender software can not only show you how many emails were sent and undelivered; they can also send you all these gambling via email. This way you can receive email delivery reports after each campaign. You can even set software to send the report to any email address you want, for example, you email the newsletter to the list and send the delivery report to your boss. Also, ask if you can customize the report or if it comes in the pre-defined format only. If you have to present the delivery reports to your clients, software capable of automatically create and send reports can save you enough time and efforts.
Is there any backup-restore capability? It has been our experience that users often lose everything including contacts, email messages, and account settings if their system accidents and they haven’t any backup. So, ask if and how you will be able to revive your database if you need to re-install software or move it to a new computer. Best programs must support a quick backup-restore capability. If software does not have this option, ask what files you need to backup in order you can restore your workplace quickly in the new program installation.
You want bulk email sender that ensures your success in email marketing. Many cheap email sending tools are just a waste of time and money. If the price seems too low, remember the old saying, “You get what you pay for”. Do research if the merchant company has a legal address or you are about to buy cheap crap from an unknown seller that will soon disappear leaving you without money and support.
Make sure that bulk email sender software you choose fits your email marketing goals and target audience, reduces the cost and intricacy of your email marketing efforts, and that the support will guide you every step of the way. Follow these guidelines to make sure you get what you pay for! If not, you could be headed for failure.